Merlin's Smart Research Assistant - shaping the future of work
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As we kick-off 2025 and peer ahead, it’s becoming clear that the race for efficiency needs to be balanced with enhancing human capabilities to drive innovation and competitive advantage. There is a growing chorus calling for augmenting human capabilities with machine intelligence to unlock value, drive creativity and enhance prosperity.
While organisations across financial services, consultancies, media and public services all scramble to embrace a future defined by speed, accuracy, and reliable intelligence, there is a sleeping giant awakening - unlocking greater value by enhancing human capabilities through Smart Assistants.
At the heart of this transformation lies two key imperatives: eliminate tedious tasks that hurt productivity and profits while increasing employee engagement. Recent studies by IDC predict that by 2028, enterprises leveraging Smart Assistants are likely to see a 30% uplift in revenue per knowledge worker, primarily due to enhanced decision-making and faster deal cycles. According to a report by McKinsey, some of the best early use-cases for Smart Assistants will be seen in sales and marketing, which will pave the way for other areas of organisational innovation and value creation.
At merlin, we’re at the forefront of this shift with the development of a Smart Research Assistant for sales meetings, which delivers instant access to curated data about prospects the moment a meeting is scheduled without privacy compromises. Merlin integrates seamlessly with your existing calendar, respects global compliance standards like GDPR, and provides sales leads with the data they need - precisely when they need it.
Beyond immediate cost savings, the long-term returns on investment are profound. Freeing teams from mind-numbing searches doesn’t just boost morale; it fosters a culture of innovation. According to a report by Gallup, employee disengagement costs an estimated $8.8 trillion in lost productivity as a result of mind-numbing tasks that suck the joy out of work.
When human intelligence augments with machine intelligence, employees gain back the intellectual bandwidth to outthink competitors, nurture clients, and experiment with new revenue streams. In short, giving people purposeful and meaningful work.
“Augmented intelligence, as the third type of AI, is the step forward to the future of intelligent work. The future of work is a concept used to indicate the growth of employees and their performance in more efficient ways.” - “AI Should Augment Human Intelligence, Not Replace It.” (2021).
Imagine your top performers spending more time cultivating relationships rather than grappling with Google searches. Organisations investing in Smart Assistants are enhancing their capacity to adapt, scale, and dominate in an increasingly fragmented and hyper-competitive marketplace.
Discover how to turn time from a fleeting resource into an enduring competitive advantage by signing-up for a limited time free trial of merlin’s Smart Research Assistant for sales meetings here.